SEO is an important topic for web owners / webmasters. If you do not implement a policy here, you risk missing out on impressions, clicks and sales. There are many elements that can be optimized at a website. This is also an ongoing process, due to the regular changes of search engine algorithms and the changes to your product catalog you need to keep your website optimized.
To help you get started, SEO Practical provides a few tips to make the SEO on your web store 2019-worthy:
1. Optimize sitemaps
A sitemap is an overview of the web pages and files on your site. This is one of the best ways to help a search engine find the right pages on the website. Don’t forget to indicate the relevance of pages so that robots know which ones to crawl first. Also check that your sitemap meets specific search engine protocols. You can use sitemap.org for this, for example.
2. Focus on link references
Use an internal link structure to determine website navigation. Create a good hierarchy and give your link juice a boost. Check that the hyperlinks, text references or keywords and formatting are correctly optimized.
3. Optimize alt tags on images
Images are a good way to appeal to customers. But if you want to appeal to the search engine robots, then the alt tags behind the images are important. Make sure the alt and title tags describe the image to be placed higher in the search results.
4. Find the best keywords
Well-optimized e-commerce websites speak the same language as their potential visitors and customers. Use tools for SEO keywords to find the right wording and thus optimize your website.
5. Write unique product descriptions
Expand your keywords and play with the structure of the obtained product descriptions to make them unique. Otherwise you risk having the same content as dozens of other retailers. If your catalog is too large, then work primarily on top products.
6. Keep the content innovative
Even if the catalog does not change often, you can keep the content innovative. In this case, try to place offers at the highest level. In addition, you can regularly update the category descriptions to ensure that they reflect the latest trends and searches.
7. Improve the page relevance
Make sure that customers can quickly find what they are looking for in landing pages. Ask the following questions: is there a clear description? Is there a clearly defined product image or gallery? Is the purchase button clearly visible? If customers have difficulty finding what they are looking for, they will quickly leave the page, increasing your bounce rate. This will have an impact on relevance and therefore also on your SEO.
8. Work on good website navigation
If your site is easy to navigate, this will also lower the bounce rate. Ensure that customers can find what they are looking for. Make sure that all images are correct and that the references trigger action.
9. Improve the loading speed of the website
Good search engines do not like to recommend slow pages. Therefore, use free tools such as Pingdom or PageSpeed. These are the most trusted and helpful tools to measure and optimize the loading time of the website.
Fact: In 2016, top websites need no longer than two to three seconds to load.
10. Don’t take pages offline
It is tempting to take pages offline when products are no longer in stock. But this can be harmful to the SEO. Instead offer similar products or the option to reserve the item, but you can also direct the customer to the main category of the product. This way you remain present for search results while you offer a better customer experience.