What is the value of your website?

It is hard to say what the real value of your website is. Because Google (and other search engines) constantly implement updates and changes to the algorithm, this is often unclear for website owners.

The Moz Company, which has made a name for itself over the years in the field of SEO, has released two authority scores to provide insight into the quality of your website. These scores are called Domain Authority and Page Authority. Based on a point system, a value is given to every website and page on the internet. The value is based on a 100-point system (1 = bad, 100 = perfect).

For comparison: the Apple homepage has a Page Authority of 90 and even gets a Domain Authority score of 100!

What is Domain Authority?

Domain Authority (DA) means Domain Authority. This is the authority or value of your domain name. There are more than 40 factors that Moz uses to assign a DA score. Some factors that Moz is looking at are:

Links to your website. It is important for both Google and your DA score that links on other websites point to yours. The value of a link does not always get the same score.

The age of the domain name. When you have just purchased a new domain name, it will always start with a score of 1. As the website has been around for a few years, the DA will automatically increase slightly.
Website speed. Nobody gets happy from a slow website, not even Google & Moz.

Content updates. Content continues to become more important for ranking your website. You will also see this trend on your DA score. Show that your website is not a static whole and regularly update the content on your website.
You can use the DA score as comparison material for competing websites, for example.

What is Page Authority?

The literal translation of Page Authority (PA) is Page Authority. And that is exactly what it entails. The authority of a page on your website. This score indicates the authority or value of a specific page within your website.

Page Authority is calculated by comparing many other pages on the web around the topic of your specific page. The calculation of the PA score is done in the same way as Domain Authority, but then at page level. These two scores are therefore largely independent of each other. For example, you can have a Page Authority of 60, but a Domain Authority of 10.

What does Google do with these scores?

In principle, Google does not do anything with Domain Authority and Page Authority. These scores have been developed by Moz to compare your website with competitors or other websites in your sector. It is true that Moz uses a number of factors that search engines also use. The chance that you will be at the top of Google faster with a Page Authority of 40 than with a PA of 5 is fairly high.

Change in the factors for Domain Authority

While monitoring different websites, both for SEO customers and for ourselves, we saw a significant change in the DA scores. After doing some research, it turned out that Moz had changed the calculation of the Domain Authority.

What has changed?

Moz indicates that the ‘Spam Score’ has become a factor in the calculation of Domain Authority. This calculation looks at the number of links from the outside and also at the quality.

What we have also noticed recently is a significant increase in Toxic Links. A Toxic Link means that there is a link to your website where the referring website has a high Spam Score. For our SEO customers, we keep a close eye on these websites and we regularly remove bad links or indicate to Google that these are undesirable links.


As usual, we will continue to monitor SEO news for new developments and changes. The professional SEO tools that we use help us with this.

Regarding the change of the Domain Authority, we want to send customers more and more to create unique content. With the help of unique content, links also get more value and that is good for your ranking. In the field of content creation, we see more and more opportunities that will benefit our SEO work.

Do you have any questions or comments after reading this article? Let us know!

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